GMA and GMA Chairman and CEO Atty. Felipe L. Gozon celebrates the Christmas season with the launching of their Christmas Station ID and their campaign, “Sundan Natin Ang Bituin Pabalik sa Kanyang Piling” to inspire viewers of the true spirit of the season.
He also states the saying of, “At the heart of the Christmas celebration is God’s gift to us, the birth of His only begotten Son.” Gozon stated. “Through this campaign, we hope to enjoin every Kapuso to rejoice in this most precious and significant demonstration of love ever bestowed on mankind.”
The video features Kapuso’s News, Public Affairs, and Entertainment personalities as they pay homage to Christ Jesus’ birth and night of Nativity. Representing the shepherds and the Magi’s travel to the Manger, the GMA stars feature a similar journey as they follow the Star of Bethlehem and Guiding Light.
Gilberto Duavit Jr., GMA Network’s President and COO shares, “In the middle of the holiday rush and festivities, we hope that GMA, through this campaign, moves us to take pause and be reminded of the real reason why we celebrate Christmas. We wish to inspire every Kapuso to take that meaningful journey with us to our Lord Jesus in the manger.”
The full version of the music video Christmas plug premiered on November 12 during GMA’s noontime show, “Eat Bulaga”.